Gaelic Players Association team up with Avonmore Pro Oats



Thursday, 18th November 2021: Dublin footballer Brian Fenton and Kilkenny hurler, Eoin Murphy, have teamed up with Avonmore Protein Milk to launch the new Avonmore Pro-Oats product. Fenton and Murphy who have nine All-Ireland Championship medals between them were representing the Gaelic Players Association, of whom along with the GAA, Avonmore Protein Milk are a long-standing supporter.

The partnership between the GPA, the GAA and Avonmore Protein Milk sees a contribution from each litre of Avonmore Protein Milk sold going to support the GPA’s player development programme.  Beo360 provides off-field assistance to inter-county players across four pillars – Life Skills, Dual Career, Transition and Wellbeing. Monies raised through the partnership also support grassroots GAA development projects.

Avonmore Pro-Oats, is the latest addition to the Avonmore Protein Milk product range. A premium protein milk drink with a smooth vanilla flavour, Avonmore Pro-Oats contains 27g of Protein and 23g of gluten-free oats per 500ml serving so this product is perfect as both a convenient snack or for breakfast on the go. Protein is a building block for muscles and hardworking muscles need protein for muscle maintenance and growth. Avonmore Pro-Oats can be used by those who wish to include added protein in their diet.

Stuart Scott, Glanbia Marketing Manager, said: “Avonmore Protein Milk are very proud of our long-term partnership of the GPA and GAA. In place since 2014, we are delighted that the sale of every single litre of Avonmore Protein Milk helps with the provision of important off-field supports to inter-county players nationwide and to grassroots development of the GAA. Whilst in Avonmore Pro-Oats we have developed a smooth blend of vanilla Protein Milk and gluten-free oats that is low in fat, a source of Calcium, Vitamin B12 and added Vitamin D to serve as a source of protein for those who feel that it will fit into their nutrition goals.”

Larry McCarthy, CLG Uachtarán, said: “Avonmore Protein Milk range, which now includes Pro-Oats, has a longstanding and valued partnership with the GAA and GPA. Avonmore’s support, for which both the GAA and GPA are very grateful, assists the GPA’s player development programme, Beo360, as well as grassroots GAA initiatives which, have never been more important given the challenging times we have been through as a country and a Gaelic Games community. I look forward to seeing our relationship continue to grow and develop.”

Brian Fenton, Dublin Footballer: “I have personally benefitted from the GPA’s support in a number of ways and that is why I am so happy to support this Avonmore Pro-Oats launch.  A portion of the sales of this product goes towards supporting Beo360 which looks after all areas of a player’s life.  The product itself is also a handy way to ensure I can top up on my protein intake even when I am on the go.

Eoin Murphy, Kilkenny Hurler: “Avonmore’s support for inter-county players is long standing and I am proud to play a part in today’s launch given that relationship with players.  Like all Avonmore products I have used in the past Pro-Oats is a great addition to a player’s diet and nutrition which plays such a big part in inter-county games and training.”

Avonmore Pro-Oats is available in all major retailers.

Enjoy Avonmore Pro-Oats as part of a healthy, balanced diet. Protein contributes to the growth and maintenance of muscle mass.

Leave a Comment

Commercial Partners

PwC Avonmore UPMC Optimum Nutrition Sure
Scroll to Top