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Together with the GAA/GPA, Glanbia announce new Protein Milk product

Together with the GAA/GPA, Glanbia announce new Protein Milk product

Author: Comms GPA/15 June 2016/Categories: Year 2015, Year 2016

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Press release on behalf of the GAA/GPA - June 15th, 2016

The GAA and GPA are delighted to announce an additional product to their existing partnership with Glanbia Consumer Products, in the promotion of a Vanilla flavoured Avonmore Protein Milk.

This new Avonmore Protein Milk Vanilla is a great tasting milk produced by one of Ireland’s best known and most trusted brands. It contains 27g of protein per serving with no added sugar, providing a convenient and easily accessible source of protein throughout the day for everyone who enjoys sport. As a natural protein source, Avonmore Protein Milk helps rebuild and grow muscle mass, as well as providing a good source for calcium, vitamin B12 & added vitamin D.
Stuart Scott, Glanbia Consumer Products Brand Manager, said: “Avonmore are delighted to launch new Vanilla flavour Protein Milk. It’s a great tasting flavoured milk delivering 27g of protein per 500ml with no added sugar, ideal for those seeking extra protein to support their training.”

Peter McKenna, GAA Commercial and Croke Park Director added: “Glanbia’s presence in households through the popularity of their products, means in many ways they mirror the GAA and GPA. I wish everyone involved continued success with this product as it continues to make a noteworthy contribution to the Player Development Programme.”

GPA Chief Executive Dessie Farrell said: “As a leading international performer in the area of nutrition, our continued relationship to endorse Glanbia’s Avonmore Protein Milk is a perfect fit for the GAA and GPA. Sales of this healthy, Irish-produced product helps strengthen our Player Development Programme as we strive to make a meaningful difference to the off-field lives of our county hurlers and footballers. I’d like to thank Glanbia who continue to strengthen their long-time support of Gaelic games.” 

A number of GAA/GPA brand ambassadors have been appointed to promote this product, whose images will feature on the cartons, incl Kilkenny’s Jackie Tyrrell & Dublin’s Paul Flynn.

Further information contact:
GAA – Alan Milton, Head of Communications, 01-8363222,
GPA – Seán Potts, Head of Communications, 01-8575686 


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